Went Salsa dancing last night. It was a cold Tuesday night so I had my doubts about the crowd. Especially in San Francisco. Weather gets a little cold, women stay home.
There were enough cars parked at the venue. Good sign. Walked in. $10. Reasonable cover. The music I was hearing from the band was very good. Also good.
But, there were about 30 EXTRA guys standing around and no women to dance with. I thought “Hey, let’s see when a new song comes on and I can ask someone to dance?” No. Each time the women would go back to the groups they came with when a song ended and was going to dance with someone else.
So a message was sent out over facebook by the DJ who organized it: Another great night of dancing and great jamz!
Well yes, for those who came in a group….
I experience this all the time. You want to pump yourself up or the event you did so you’ll get people to talk and have people buy your service. Unfortunately, the people who actually used your service know the truth. And the ones standing around are going to talk too. The seller will then have their integrity questioned. Their words will lessen in truthfulness.
This is business 101 folks. And why many dance/party organizers fail after a year or so. No amount of advertising and selling is going to bring back people you’ve lied to. Sure you’ll get new people who haven’t tried your service come in and check you out… But that group will get smaller and smaller and eventually, your business will die.
A better message they could’ve made that could’ve worked: GREAT music and dancing! It was cold out ladies, but there were lots of men to dance with! Come on out next time!
Not being truthful and positive is about as bad as competing on price. VALUE is EVERYTHING in business. Both in your word and services.